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Google Base Boosts Exposure, Rankings, Sales!

  • July 10th, 2007

If you operate an online store or otherwise sell products on the internet, you need to know about Google Base. Formerly known as Froogle, Google Base is an online catalog of products and services for sale over the internet. The BEST thing about Google Base for you as an online merchant or advertiser is that, unlike Yahoo Shopping and other product sites, it’s TOTALLY FREE to list your products! Plus, it can sometimes double, or even triple your exposure on Google’s search engine. Consider this example:

I operate an online store that sells books and DVDs at www.kingsleypress.com. I also operate an eBay store. I submit my product catalog to Google Base every 30 days and have recently added my eBay store inventory to Google Base through what they call the Store Connector, a small piece of software that takes my eBay store listings and plugs them into Google Base at the push of a few buttons. What could be simpler?

What happens next will blow you away! One of the products I sell is a DVD called “The Tanglewood’s Secret DVD.” If you type this into Google’s search engine, you’ll find that I have no less than FIVE positions on the FIRST PAGE of Google’s search results (see screenshot below). Wow! See what I mean about increased exposure?

In the screen shot below, which I took a few minutes ago right from Google’s search results, you’ll see I’ve pointed out and numbered each of my listings in the search results:

Number 1 is my eBay listing through Google Base.
Number 2 is my online store listing through Google Base.
Number 3 is my organic search listing (pulled from GB into regular search listings).
Number 4 is my regular organic search listing.
Number 5 is my secondary organic listing.

That’s a total of FIVE chances I have on that one page that someone will click through and buy the product from my online store as opposed to someone else’s.

In another post I’ll give you some tips on how to get started with Google Base.

Google Base Screen Shot

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